Yifan Guo
Principal Technical Consultant Tech Lead @Base1
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WORK HISTORY
Principal Technical Consultant Tech Lead @Base1
Ottawa, ON, CA
Architect, develop, test, and implement solutions specializing in systems integration, data flows, and API design to ensure seamless platform interoperability. Lead the engineering team, conduct code reviews, and assume technical product ownership, aligning technical decisions with business objectives. Collaborate directly with clients and cross-functional stakeholders to define requirements, plan project delivery, and translate business needs into scalable technical solutions- Architecting the Hybris ↔ Contentstack integration for the product content management(PCM) ecosystem for one of world\'s largest retailer brands; including export strategy, canonical modeling, dependency management, and Pub/Sub-based data synchronization pipelines- Designed and integrated the multi-cart checkout architecture for a major U.S. retailer, connecting SAP Commerce with external fulfillment partners — including Instacart, Shipt, Buncha for delivery and Mirakl for third-party marketplace orders — supporting flexible pickup and delivery orchestration- Led integration in the Adobe Campaign to Emarsys replatforming, focusing on data migration, ETL transformation, IP warming, and automated reporting—ensuring a smooth transition with minimal disruption to marketing operations.
EDUCATION
University of Ottawa
Bachelor, Computer Science (Honours) with Cooperative Education Option
Canadian International School (Singapore)
High School
SKILLS
ABOUT YIFAN GUO
I design and deliver complex commerce solutions by integrating best-of-breed platforms, combining deep technical expertise with pragmatic leadership. From developer to tech lead, solution architect, and delivery lead, I’ve worked across the full spectrum of roles—understanding both the technical and human elements required to make projects succeed.With a strong foundation in backend development and system architecture, I lead from the trenches, staying hands-on while driving strategic technology decisions. I specialize in stitching together SaaS, on-prem, and cloud-native technologies to create scalable, future-proof solutions. My expertise spans commerce, martech, identity management, and order fulfillment, ensuring seamless integration across the entire digital ecosystem.I\'ve delivered enterprise commerce solutions for brands like Home Depot CA, Hubbell, Canada Post, and ThermoFisher Scientific. Whether modernizing legacy platforms or architecting composable commerce, I bridge business needs with technical execution—aligning teams, managing complexity, and ensuring delivery.Specialized in architecting and delivering scalable, cloud-native commerce and MarTech solutions with deep expertise in SAP Commerce Cloud, CommerceTools, AWS, Azure, GCP, Emarsys, ContentStack, and Apollo GraphQL.
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