Yier Toh
Product Marketing & Go-to-Market Strategy
- Role
- Product Marketing Manager at ikeGPS
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Yier Toh
Strategic Product Marketing Leader with over a decade of experience shaping go-to-market strategy, messaging, and growth for B2B enterprise software, hardware and services. Trusted partner to Product, Sales, and Executive teams, with a proven track record of leading cross-functional teams, enabling global sales organizations, and influencing C-level decision-making. Expert in distilling technical complexity into compelling narratives that drive market differentiation, customer engagement, and revenue impact across various industries including energy, transportation, manufacturing, retail, healthcare and cybersecurity.
Experience
Product Marketing Manager
Nov 2025 — Present
Education
The University of Western Australia
Bachelor of Engineering (BEng), Electrical and Electronics Engineering
The University of Western Australia
Bachelor of Science (BSc), Neuroscience
Georgia State University
Master of Business Administration (MBA)
2012 — 2013
University of Paris I: Panthéon-Sorbonne
Master of Business Administration (MBA)
2012 — 2013
Skills
- Biochemistry
- Research
- Marketing
- Sales Analysis
- Marketing Communications
- Matlab
- Medical Devices
- Image Analysis
- Product Marketing
- Digital Imaging
- Sales Operations
- Biotechnology
- Strategy
- Biomedical Engineering
- Healthcare Industry
- Life Sciences
- Optical Microscopy
- Data Analysis
- Sales Enablement Tools
- Fluorescence
- Product Development
- Cell Culture
- Bioinformatics
- Value Based Selling
- Neuroscience
- Molecular Biology
- Fluorescence Microscopy
- Consulting
- Imagej
- Trade Shows
- Microscopy
- Lifesciences
- Digital Marketing
- Marketing Management
- Technical Product Sales
- Technical Presentations
- Statistics
- Spectroscopy
- Competitive Analysis
- Technical Writing
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