Yidana Mumuni
Haworth College of Business || CPA Candidate || Business Development at KWD
- Role
- Principal at Mumuni Media
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Yidana Mumuni
I’m a marketing and business professional with experience spanning agency media buying…
Experience
Principal
Jan 2020 — Present · Chicago, IL, US
Managed paid media campaigns for up to 9 clients simultaneously, overseeing nearly in monthly ad spend across Facebook, Instagram, TikTok, and Google Ads.Developed and executed cross-platform campaign strategies that consistently delivered higher ROAS and reduced CPA through ongoing testing and optimization.Built and maintained a pipeline of accounts through multi-channel outreach (cold calling, email, and in-person), closing deals that fueled agency growth.Created tailored content and ad strategies for various industries industry, working with designers and analysts to ship creatives that increased CTR and conversions.Reported on KPIs and campaign insights, clearly communicating performance trends and next-step recommendations to retain and grow accounts.Directed a team of media buyers, analysts, and designers, ensuring coordinated execution and strong client outcomes.
Education
Western Michigan University
Bachelor of Business Administration - BBA, Accounting and Finance
Western Michigan University
Bachelor of Business Administration - BBA, Digital Marketing
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