Yidan Erin Zheng
CUHKSZ 27’ Marketing| UC Berkeley 25fall BGA
- Role
- Campus Ambassador at L\'oréal
- Location
- Berkeley, CA, US
- LinkedIn followers
- 500 followers
About Yidan Erin Zheng
Marketing, Communication and PR enthusiast at the Chinese University of Hong Kong, Shenzhen and UC Berkeley, graduated from Hengshui High School.🥂Trends-sensitive & Cross-cultural Communicator: Shaped by experiences across Mainland China, Hong Kong, South Korea, and the U.S. — always curious about how creativity and insight can bridge different worlds.Logic-driven Creator Balancing Rationality & Aesthetics:Building upon data analysis, LLM optimisation, and demographic research, I apply artistic and creative expression to produce works that harmonise rationality with emotion.Side-by-side Leader:Integrate interpersonal abilities into work connections, winning over clients and partners through listening, empathy and understanding.Scrupulously Organised Perfectionist:A 100% Virgo and ESFJ, applying the principles of orderliness and perfectionism to every aspect of life.
Experience
Campus Ambassador
Sep 2023 — Present
top 20 in the 2023 L\'Oréal Brandstorm competition, earning the title of Campus Innovator.•Organized recruitment events and brand campaigns (e.g, “L’Oréal Café Talk”).•Produced social media posts reaching views and 100+ engagements.
Education
The Chinese University of Hong Kong, Shenzhen 香港中文大学（深圳）
Bachelor of Business Administration - BBA, Marketing
University of California, Berkeley, Haas School of Business
Exchange Program
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