Yichen Pan
Business Analytics Professional | Global expertise in Marketing Analytics| Passionate about data- storytelling and delivering data-driven solutions | MS Business Analytics @ USC Marshall School of Business
- Role
- Business Analyst at Los Angeles World Airports
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Yichen Pan
I am currently a graduate student in Marshall Business School in the University of…
Experience
Business Analyst
Jan 2024 — Present · London, GB
Led 10+ market research initiatives, analyzing audience demographics to refine concert location strategies and business expansion.• Developed data analytics pipelines using Python (logistic regression, clustering models) to enhance customer segmentation, increasing customer growth by 2%.• Designed and executed pricing strategies by analyzing local economic factors, leading to a 3% revenue increase surpassing break-even targets.• Measured and analyzed Instagram and Facebook marketing performance using Python and Excel, improving engagement by 3%.
Education
USC Marshall School of Business
Master of Science - MS, Business Analytics
Stony Brook University
Bachelor of Science - BS, Computational and Applied Mathematics
Stony Brook University
Bachelor of Arts - BA, Economics
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