Yi-Wen Li

Private Client Advisor @Diageo

Edinburgh, GB

Expand Asian client base: Create bespoke experiences with Asian HNWI, provide cultrual marketing point to elevate and deliver our luxury story-telling- Provide personalized experiences to VIP visitors and private clients; from booking and preparing the spaces to hosting and conducting tastings, and following up with clients- Have strong product expertise (whisky knowledge) and continuously learn and develop- Support VIP travel to Scotland: receive requests from the booking system and Private Client Teams (local and global), build Private Client itineraries, oversee bookings via our travel team, arrange all hosting details (welcome letters, sampling liquids, gifting)- Responsible for delivering the luxury capability across all relevant areas of the business and setting up the private client spaces and experiences for whole UK- Host Private Clients across Scotland Brand Homes, while also identifying new prospects and building partnerships to recruit clients in Edinburgh and across Scotland- Support in training Brand Home teams on HNWI sales and hosting in order to elevate the standard. Be a Brand Ambassador for the Diageo luxury portfolio either within the setting of private experiences or events