Hortance Chang
Ux Researcher @Kaplan Uk
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WORK HISTORY
Ux Researcher @Kaplan Uk
Successfully launched a study planning tool for accountancy qualification learners, providing a seamless experience by reducing 30% of their planning time• Deliver insights that shaped the part of a 5-year strategic initiative, identify hidden user needs, bring accessibility into the digital learning journey for users, and build a business case for investment and development• Facilitated user interviews and testing, involving stakeholders, the UX, and marketing team members to design an accessible user journey for learners• Shape design strategy and culture, building business awareness of design maturity
EDUCATION
Royal College of Art
Master's degree, Service Design
Shih Hsin University
Bachelor's degree, Public Relations and Advertising
ABOUT HORTANCE CHANG
Empathetic Service Designer, UX Researcher specialised in Design strategy and Digital transformation in the UK and Taiwan. I co-founded a website design studio that translates the real voice of the user into human-centric design with stories. I’m dedicated to exploring users’ needs and creating meaningful experiences by working closely with interdisciplinary teams and clients.
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