Yi Ping Caitlin Roberts
Startup Operations | Sales + Marketing | Founder
- Role
- Chief Operating Officer at Kelson Marine Co
- Location
- Portland, ME, US
- LinkedIn followers
- 500 followers
About Yi Ping Caitlin Roberts
As co-founder of a D2C food manufacturing business, I have worn many hats — from sales & digital marketing to revenue management & e-commerce. Operations is my sweet spot: scaling a family-run business to one with a strong pipeline of dedicated employees and loyal customers. I help startups develop their business models. When the pandemic hit, I created a new business model to engage struggling farmers and makers that brought a curated selection of local goods to customers’ doorsteps — and helped keep farmers in business. I’m passionate about helping companies grow and creating a customer experience rooted in hospitality, credibility, and trust.
Experience
Chief Operating Officer
Oct 2024 — Present
Education
The College of William and Mary
BA
National University of Singapore
Political Science
Skills
- Data Analysis
- Social Media
- Nonprofits
- Marketing Communications
- Fermentation
- Event Management
- Editing
- Management
- Marketing
- Event Planning
- Research
- Pickles
- Fermentation Process Development
- Microsoft Excel
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