Yi Li
- Role
- Business Partner at Amerisino Consulting Group
- Location
- Santa Clara, CA, US
- LinkedIn followers
- 500 followers
About Yi Li
Hello, I\'m Yi, and I specialize in scaling B2C products from scratch. Over the past 9…
Experience
Business Partner
Jul 2020 — Present · Santa Clara, CA, US
It\'s a lean team providing product growth strategies to businesses penetrating the US market. Achievements: • Clients’ GTM campaign ROI was lifted by 120% • Designed a successful go-to-market plan for a client, hit 33% higher sales conversion rate Responsibilities: • As a product management advisor, led market research, competitive analysis, opportunity detection for clients and identified the most suitable advertising strategy and tactics for them • Conducted Voice-of-Customer surveys for clients and identify customer pain points to determine best ad strategies for client adoption to reach business goals • Developed go-to-market strategies and defined product value proposition, positioning, messaging • Executed and optimized clients’ GTM campaign across online channels: paid social ads, influencer marketing, SEM, online community, etc.
Education
Stanford University
D.School Course: Capital-formation Theory in Practice
Product Manager Accelerator
Advanced Product Management Certificate
Product School
Product Management Certificate, Product Management
Michigan State University
Master, Public Relations
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