Yi Li

About Yi Li

With over 8 years of experience in financial planning and analysis, I lead Airbnb\'s Strategic Finance & Analytics for Growth Marketing, encompassing SEM, mobile, partnerships, and emerging pilot programs. Collaborating with cross-functional teams, our focus is on optimizing customer acquisition and driving ROI through robust financial frameworks, actionable insights, and global scalability. At Airbnb, I own end-to-end budgeting, forecasting, and performance tracking processes, serving as a critical thought partner for marketing and operations teams. My work bridges finance, data science, and advanced analytics, enabling informed decision-making and efficient investments in performance marketing channels.

Experience

1. Principal, Strategic Finance & Analytics, Marketing

   Airbnb

   Sep 2024 — Present · Seattle, WA, US

   Lead financial planning and analysis for Airbnb’s Growth Marketing channels, including SEM, mobile, strategic partnerships, dynamic display, and emerging growth pilots such as credit programs.Own end-to-end budgeting, forecasting, target setting, and performance tracking to drive efficient customer acquisition and ROI.Partner cross-functionally with Marketing, Martech, Data Science, and Advanced Analytics to inform strategic decisions and optimize channel investments.Provide actionable insights and develop frameworks to evaluate new growth initiatives and scale performance marketing programs globally.Serve as a key thought partner to business and operations teams, bridging finance and growth strategy in a high-impact, data-driven environment.

Education

• University of Electronic Science and Technology of China

  Bachelor, Electronic Science and Technology

  2004 — 2008

• CFA Institute

  CFA Level 2 Candidate

  2011 — 2013

• University of Utah - David Eccles School of Business

  Master of Science, Finance

  2011 — 2012

Skills

• Investments
• Contract Management
• Financial Reporting
• Venture Capital
• Financial Close Process
• Valuation
• Budget Management
• Budgeting
• Microsoft Office
• Banking
• Risk Management
• Financial Forecasting
• Microsoft Excel
• Accounting
• Power Bi
• Research
• Data Analysis
• Financial Analysis
• Business Development
• Market Research
• Portfolio Management
• Finance
• Financial Modeling