Adam Yang

WORK HISTORY

EDUCATION

ABOUT ADAM YANG

I believe that for a brand,\"Global\" is not a destination — it\'s a translation of trust.My career has been about navigating the space between two worlds. For over a decade, I\'ve worked at the intersection of Chinese innovation and Western consumer markets — first at Twitter (now X), where I led Greater China gaming operations, and now at Quora, where I lead the Greater China business across market development and sales.The Problem I Keep SeeingMost Chinese brands I work with have exceptional products. But they face a Trust Gap when entering North America. They can drive clicks and installs through performance marketing, but when a potential customer pauses to ask \"Is this brand reliable?\" or \"How does this compare to what I already know?\" — many brands go silent.That silence is where market share is lost.I\'ve spent my career helping brands find their voice in that silence — through the right channels, the right narrative, and the right data. Whether it\'s building a presence where high-intent research happens, crafting a story that resonates with Western consumers, or identifying where your customers\' doubts live before they even search — my work is about turning skepticism into conviction.What I BringI understand the \"speed-first\" culture of the Chinese market and the \"trust-first\" expectations of North American consumers. I\'ve helped brands across tech, gaming, e-commerce, consumer electronics, software, and apps navigate this gap — not just with ads, but with strategy that builds lasting credibility.I also write about these topics. If you\'re interested in the realities of building a Chinese brand in North America — the wins, the mistakes, and the things nobody talks about — follow along.Let\'s Build Something MeaningfulIf you\'re a founder or marketing leader looking to build a brand that earns trust in North America, I\'d welcome a conversation. No sales pitch — just a candid exchange about where your brand is headed and what it takes to get there.