Yarley Geffrard

About Yarley Geffrard

Dynamic and accomplished Senior UX/Product Designer with over 15 years of experience delivering innovative, user-centered solutions in industries including finance, healthcare, and e-commerce. Demonstrated success in driving measurable outcomes, such as +7 days of manual labor saved per session to get actionable insights for a global wealth management platform, a 262% increase in app signups, a 33% reduction in HR manual processes, and contributing to $2-6 billion in revenue through strategic product redesigns. Key areas of impact: Enterprise UX Strategy & Digital Transformation Accessibility-First Design Approach: Every solution is ADA-compliant, friendly, and inclusive. Design System Development & Implementation: Building frameworks that scale with your growth. Cross-Functional Team Leadership Product Innovation & User Research: We dive deep into understanding your audience and business needs. Rigorous TestingWhen does a great customer experience truly begin?Is it when they try your product or service for the first time?Or is it when they first hear your name?As someone deeply rooted in the world of UX design, I firmly believe it starts long before they even interact with your offering.Great design isn’t just about aesthetics—it’s about purpose.It’s about crafting experiences that are as unique as your business and aligned with your goals.Whether leading wealth management platforms at Morgan Stanley, revolutionizing financial services at Broadridge, or evolving investment research tools at Consumer Edge, I bring a unique blend of technical knowledge and creative problem-solving to every challenge. I\'m particularly passionate about mentoring and learning from design teams while building inclusive digital experiences that serve diverse user bases.Currently exploring VP of Product Design opportunities where I can leverage my expertise in scaling design operations and driving digital transformation initiatives.Let\'s connect to discuss how my experience in product design leadership can benefit your o••••••••@gmail.com • y•••••@ynodesigns.comAlso available for 1099, C2C (Corp to Corp) contract vendor freelance freelancer consultant consulting work, certified Certified HUBZone, MBE (NJ State, NYC SBS, PANYNJ, NMSDC) and SBE. On Sam.gov.Capability Statement -> https://ynodesigns.com/YNODesigns-Capability-Statement.pdf

Experience

1. Principal Lead Ux Product Designer, Architect and Developer

   Yno Designs

   Aug 2008 — Present

   Lead UX strategy, research, and design for enterprise applications across finance, government, tax, healthcare, and nonprofit sectors. Transform complex, outdated workflows into intuitive, accessible, and scalable digital experiences that reduce operational friction and improve team efficiency.Drive discovery, user research, journey mapping, prototyping, and accessibility audits to align product decisions with business goals. Design dashboards, workflows, and data visualizations in Figma and Figma Make, validating concepts quickly through interactive prototypes that clarify requirements and reduce engineering rework.Create clear design documentation and reusable components that accelerate delivery and strengthen system consistency. Support implementation by converting validated concepts into functional prototypes with modern tools (React, Vite, Next.js, Bootstrap, Tailwind), ensuring design intent translates smoothly to development—without shifting focus away from design leadership. Reduced task times across key workflows by 30–50% through simplified navigation and unified flows. Lowered engineering rework by 25–40% with clear prototypes and structured design documentation. Increased user adoption by 30%+ via intuitive, WCAG-aligned interfaces. Improved decision-making accuracy with redesigned dashboards and surfaced insights. Strengthened operational efficiency by streamlining multi-step processes across enterprise teams. Achieved a 220%+ increase in nonprofit grants through research-led experience improvements. Cut campaign costs by 38% using analytics-driven UX testing and optimization.

Education

• Hunter College

  Bachelor of Arts (BA), Computer Science with UX UI Design

  2009 — 2015

• Brooklyn Technical High School

  High School Diploma, Digital Communication and Media/Multimedia

  2004 — 2008

• Institute of Audio Research

  Diploma, Music Production and Audio Engineering

  2010 — 2010

• Mindleaders SkillSoft

  Diploma, Web Design and Development

  2013 — 2014

• City Tech, CUNY

  Associate of Arts and Sciences (AAS), Computer Science

  2008 — 2009

Skills

• Saxophone
• Adobe Creative Suite
• Web Development
• Recording
• Composers
• Logic Pro
• Music Production
• Music Composer
• Video
• Graphic Design
• Css
• Composition
• Audio Editing
• Web Design
• Pro Tools
• Music Programming
• Html5
• Keyboardist
• Css3
• Javascript
• Html 5
• Responsive Web Design
• Audio Engineering