Yezdani Syed

Senior Ajo Developer @West Bend Insurance Company

WI, US

Design, develop, deploy, and monitor campaigns using the Adobe Campaign Management tool.• Involved in end-to-end implementation of campaign which comprise of different modules Adobe Campaign. • Responsible for requirement gathering to run the campaign, designing and execution of Campaign.• Interact with MCRM PM (in-market MCRM Project Management resources) to clarify requirements, ensure campaign built to meet business outcomes by reviewing campaign build.• Developed responsive HTML’s for Campaigns and User Interfaces using HTML, CSS, Java Script.• Configure and implement Adobe Campaign solutions including Web Forms.• Created various Segments, Offers, Personalized Email templates, ran Email Campaigns, integrated Adobe Campaign with Adobe Experience Manager.• Created workflows based on business requirement. • Worked on creating Advance Campaign Workflows and made use of Split functionality to segregate resultant data.• Used Scheduler functionality to setup recurring email delivery based on event triggered campaigns.• Made use of various filter conditions such as And, Or, Except. • Made use of various operators such as Like, is included in, greater than, less thanetc.to filter resultant data.• Used Incremental Query to filter and extract a population of elements from campaign database that have not been previously processed or executed.• Made use of Targeting activities such as Union, Intersection, Segmentation, Exclusion etc. to filter data as per requirement.• Made use of Execution activities such as Fork and AND-join to branch out or merge two parallel workflows. • Understanding the business requirements and converting them to campaign specific workflows. • Created an HTML / CSS based icon, clip art for customer email personalization. • Worked with release management for content deployment and releases. Involved in analysing business requirements and composing them into a technical use cases.

Dyal Singh College

Bachelor of Commerce - BCom