Yeswanth Chinta
Marketing Science Consultant @ Ipsos MMA | Ads Measurement (MMM, MTA, Experimentation) | Data Science & Analytics
- Role
- Marketing Science Consultant at Mma Marketing Management Analytics
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Yeswanth Chinta
With 5+ years of experience at the intersection of marketing, data, and strategy, I help…
Experience
Marketing Science Consultant
Mma Marketing Management Analytics
Jul 2023 — Present · New York, NY, US
Improved 5-10% ROI through influencing media investment decisions of $300M+ annually for multiple Fortune 500 clients by leading end-to-end analytics strategy and developing customized and MTA models- Generated $90M incremental profit by building quarterly using 3 years of data at store, product, and sales channel levels, delivering media deep dives, mROI curves, and budget planning that boosted media spend efficiency- Drove $30M in quarterly revenue within fixed budgets through monthly and analytics across product, channel, pricing, and promotion levers- Informed strategic budget decisions by partnering with CMOs and marketing leads to deliver insights across brand health, customer segments, platforms, and audience segments- Increased media planning efficiency by 15-20% through dashboards, and monthly insights across 5+ accounts; led executive presentations to translate analytics into strategic recommendations for timely, data-driven decisions- Achieved 98% on-time delivery and high client satisfaction by owning client relationships and managing a cross - functional team of 10 analysts across onshore and offshore locations, standardizing workflows and processes.
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.