Yessica Banda-Hernandez
Consumer Care Representative @Jockey International, Inc.
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WORK HISTORY
Consumer Care Representative @Jockey International, Inc.
Kenosha, WI, US
Handled high-volume customer inquiries across phone, email, and chat, providing tailored product recommendations and resolving order issues on platforms like Walmart and Amazon. Assisted with returns, exchanges, cancellations, and service credits while ensuring compliance with company policies. Additionally, managed customer subscriptions for marketing promotions, input customer data into CRM systems, and oversaw consumer affairs for third-party buyers. By maintaining a fast response rate and diagnosing technical issues, consistently exceeded productivity goals and enhanced customer satisfaction.
EDUCATION
Universidad de Granada
Spanish Language and Literature
University of Wisconsin-Parkside
Bachelor of Arts - BA, Spanish Language and Literature
University of Wisconsin-Parkside
Bachelor of Science - BS, Marketing/Digital Marketing, Business to Consumer
Indian Trail High School & Academy
Communication Academy
Gateway Technical College
Dual Credit Enrollment
University of Wisconsin-Parkside
Bachelor of Arts - BA, Digital Communication and Media/Multimedia
ABOUT YESSICA BANDA-HERNANDEZ
I am a bilingual (English–Spanish) Marketing and Data Analyst passionate about transforming complex data into actionable insights that drive business growth. Skilled in SQL, Power BI, Excel, and Tableau, I specialize in analyzing marketing campaigns, uncovering customer trends, and simplifying data into clear, concise recommendations for decision-makers.My experience spans across corporate merchandising, marketing analytics, and eCommerce. At Jockey International, I collaborated cross-functionally to ensure data accuracy in PLM systems and supported product strategy through data consolidation and reporting. I also contributed to projects addressing inventory challenges by analyzing data across Tableau, PLM, and JBA systems to deliver actionable strategies.Beyond corporate experience, I successfully manage an eCommerce business on Mercari, where I built Power BI dashboards using custom DAX measures to analyze key performance metrics including impressions, click-through rates, conversion trends, average order value, and revenue growth. By creating calculated measures for YoY performance, offer acceptance rates, bundling impact, and seasonality trends, I translated raw transaction data into actionable insights. These data-driven optimizations led to $3,200+ in profit while maintaining a 5/5 seller rating.With a proven ability to bridge marketing strategy and data analytics, I bring strong communication skills, bilingual fluency, and hands-on technical expertise. I am seeking opportunities as a Marketing Analyst or Data Analyst where I can contribute to campaign optimization, reporting automation, and strategic business insights.
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