David Levi Novick

About David Levi Novick

I am a growth-focused marketing executive with 20+ years of experience building and scaling SaaS, AI, and E-commerce companies. I specialize in designing Go-to-Market (GTM) systems and Product-Led Growth (PLG) engines that align marketing with product value to drive global adoption, high-velocity pipeline, and massive revenue scale.My track record includes architecting the 12.5x ARR growth that led to a $500M acquisition by Lightspeed and expanding platform reach across 175 countries. From venture-backed startups to global enterprise organizations, I build the strategic frameworks that turn innovative products into market leaders and acquisition targets.CORE EXPERTISE:GTM Strategy & Execution: Designing end-to-end market entry and expansion frameworks for SaaS and E-commerce.PLG Strategy: Building self-serve funnels, viral loops, and product-driven acquisition models that drive efficient, compounding scale.Product Marketing Leadership: Bridging the gap between product roadmap and market-facing narrative to define categories.Full-Cycle Growth: Navigating the journey from initial market fit through to $500M+ exits.Lifecycle & Retention: Maximizing LTV through AI-driven automation and customer-centric growth at a global scale.EXECUTIVE HIGHLIGHTS:Major Exit: Drove 12.5x ARR growth prior to $500M acquisition by Lightspeed Commerce.Global Footprint: Orchestrated GTM and growth strategies across 175 countries.Revenue Impact: Delivered 4x revenue growth for digital media platform in three years.Market Reach: Launched and grew media platform to category leadership with 33M monthly visitors globally.Organization Building: Built and mentored global marketing organizations of up to 28+ team members.Strategic Vision: Led board-level presentations, investor communications, and multi-million dollar monthly budgets.

Experience

1. Co-founder

   Darn Digital Corporation

   Jul 2012 — Present · CA, US

   Marketing Consultancy for SaaS, AI, and E-commerceAt Darn Digital, I lead growth strategy and product marketing engagements that scale software companies — from funded startups to global leaders. We specialize in bold, cross-channel go-to-market execution that drives measurable growth, retention, and investor confidence.I partner directly with founders, heads of marketing, and product leaders to turn complex problems into scalable systems. From AI audits to ABM campaigns, we don’t just build plans — we build results.Select Wins:• Drove Yodeck Digital Signage to G2’s #1 ranking across SMB, Mid-Market & Enterprise• Managed paid media and analytics for theChive growing revenue 4x in 3 years.• Scaled Travis Mathew Golf through acquisition by Callaway Golf for $125M• Planned and executed Charming Charlie retail relaunch with full DTC e-commerce build-out.

Education

• Web Admin Certification, Learning Tree University

  Web Admin, Web Administration Certification

  1999 — 1999

• Clark University

  BA, Business Management

  1989 — 1993