Yesha Bansal

About Yesha Bansal

Business strategist specializing in setting up new businesses, Process maker with P&L responsibility. Vitalizes new energy in stalemate business and processes. Organized, focused and result oriented professional. With a master’s degree in English Literature & Business Administration - brings a fresh insight to any situation, is able to separate the wheat from the chaff and drive the projects to success. Constantly updating my domain knowledge with taking relevant courses on the way, passionate about women education, love crosswords, and a traveler.Being passionate about education, held leadership and strategy role in Extramarks Education, a leading ed-tech South East Asian company. Started and operated international expansion to Dubai, Kuwait, Oman, Singapore, Malaysia. Consulted & worked with Govt. Education Boards across India, Singapore, South Africa, and Mid East. With change of base to USA, New York - currently working with Macy\'s and making Corporate Sales for both brands, Macy\'s & Bloomingdale\'s an interesting and exciting space. An active volunteer dedicated to making a positive impact in the community, workplace, and industry. Actively serves on Boards, chairs & leads various committees, and consistently seeks opportunities to contribute meaningfully in every way possible.

Experience

1. Director, Stores Strategy & Experience

   Macy's

   Mar 2024 — Present · Manhattan, NY, US

   In addition to Macy\'s - streamlined & optimized corporate gift card sales for Bloomingdales- Led strategic & business turnaround in Bloomingdales GC business,+57% growth - Thought-led & expanded Payroll Deduction Events - volumes sales driver event format for stores

Education

• Institute of Management Technology, Ghaziabad

  Master of Business Administration (MBA), International Business

  2005 — 2007

• Lady Shri Ram College For Women

  Masters, English Literature

  2001 — 2003

• St. Mary's Presentation Convent School Jammu

  High School/Secondary Diplomas and Certificates

  1984 — 1995

Skills

• Long-Term Customer Relationships
• Entrepreneurship
• Brand Management
• Strategy
• Marketing Strategy
• Marketing Communications
• Product Marketing
• Strategic Planning
• Social Media Marketing
• Marketing
• Competitive Analysis
• Leadership
• Market Research
• Business Strategy
• Project Management
• Team Management
• Crm
• Branding & Identity
• Customer Relationship Management (Crm)
• Marketing Management
• Business Development
• Digital Marketing
• Key Account Management