Yesh Naidu

Experience

1. Americas Commercial Lead - Microsoft Store

   Microsoft

   Jun 2020 — Present · Redmond, WA, US

   As the Americas Commercial Lead for Microsoft Store I drive revenue growth and strategic execution with primary focus on the Small and Medium Business (SMB) segment. Focused on enabling businesses to adopt Surface devices and Copilot solutions, I collaborate across sales, marketing, category, and partner teams to deliver impactful go-to-market strategies.Key Responsibilities and AchievementsStrategy & Growth -Led GTM strategy and execution for high-value customer segments, driving double-digit growth in assisted revenue through targeted campaigns and sales engagement-Provided sales trends and insights to influence merchandising strategies, optimize budget planning, and shape growth initiatives, leading to a +16% YoY sales increase in unassisted sales.AI-Driven GTM -Led the first Bot-Enabled Augmented Marketing (BEAM) campaign for Microsoft Store, leveraging AI to enhance lead qualification and sales outreach. Reduced seller manual workload by 150+ hours, improved customer engagement, and adopted as global playbook for Asia and EMEA.Sales Enablement-Shape and implement fulfillment programs that scale SMB reach while optimizing operational efficiency-Developed and scaled customer storytelling initiatives that influenced key purchasing decisions, leading to increased adoption of Surface solutions in SMB and SMC accounts.Field Engagement-Built engagement plans that improved customer story visibility across internal sales channels, driving higher usage in field conversations-Led field communications strategy, curating a playbook that scaled field marketing and sales teams, improving alignment with marketing priorities-Worked closely with Product Marketing, MCAPS, Customer Service & Support (CSS), GTM field teams, and sales leadership to align marketing initiatives with overall business goals.

Education

• Shoreline Community College

  Associate’s Degree, Liberal Arts and Sciences/Liberal Studies

  2013 — 2015

• Washington State University

  Bachelor's degree, Strategic Communication

  2018

• Shorewood High School

  High School

  2004 — 2008

• Shoreline Community College

  Drafting Certificate, CAD/CADD Drafting

  2015 — 2015

Skills

• Microsoft Office
• Sales
• Management
• Customer Satisfaction
• Training
• New Business Development
• Time Management
• Leadership
• Retail
• Web Design
• Customer Retention
• Customer Service
• Microsoft Excel
• Powerpoint
• Business Development
• Solidworks
• Windows
• Microsoft Word
• Team Leadership
• Research