Yesenia Olide-Cruz

About Yesenia Olide-Cruz

Strategic communications leader with over 15 years of experience navigating high-stakes environments for global brands. I specialize in translating complex technical data into clear narratives and building communication frameworks at scale with a core focus on Reputation Management, Crisis Communications, and Global Public Affairs. Throughout my career, I have served as a trusted advisor to senior leadership, transforming reactive communication into proactive, data-driven strategies that protect brand integrity. I am driven by the challenge of solving complex communication puzzles for brands in fast-paced, highly regulated industries. My expertise lies in managing cross-functional teams to navigate sensitive geopolitical landscapes and product-related crises with precision and speed.Core Competencies:• Crisis & Issues Management: Rapid response and long-term mitigation strategies for global reputation risks.• Executive Communications: Direct counsel to C-Suite leaders on positioning, internal culture, and external advocacy.• Global Public Affairs: Navigating complex regulatory environments and stakeholder engagement at scale. • Strategic Brand Positioning: Aligning corporate narrative with business-critical KPIs and long-term growth.

Experience

1. Sr Campaign Manager, Dspx Ww Brand and Reputation Management

   Amazon

   Feb 2025 — Present · Austin, TX, US

   Leads global communications and integrated campaign strategies that support Amazon’s mission to build the world’s safest, most efficient, and sustainable delivery network. Cross-functional strategic partner, driving high-impact initiatives across complex legal landscapes.• Campaign Execution: Responsible for end-to-end strategy for major campaigns, surpassing internal benchmarks.• Cross-Functional Strategy: Serves as a liaison between Leadership, Legal, and Policy teams to align external messaging with operational KPIs and long-term business objectives.• Operational Resilience: Acts as a subject matter expert (SME) in the Delivery Associate (DA) communications space, ensuring program continuity and strategic alignment during high-growth periods and organizational shifts.

Education

• Southern Methodist University

  Bachelor of Arts (B.A.), Corporate Communications and Public Affairs, Bachelor of Arts (B.A.) Spanish