Yervant Beylerian
Crm Manager (Mobile De) @Adevinta
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WORK HISTORY
Crm Manager (Mobile De) @Adevinta
Berlin, DE
Currently Lead & execute omni-channel CRM strategies across 3 business units Leasing, Financing, and Digital Retail by leveraging customer insights and performance metrics to significantly enhance buyer engagement- Implement data-driven CRM strategies, fostering a customer-centric communication approach that led to a +120% increase in Leasing Leads for dealerships and improved engagement - Ensure strategic alignment between CRM and product acting as the key point of contact to facilitate cohesive execution for all 3 business units.
EDUCATION
Lebanese American University
undergraduate BS, Management Information Systems, General
SKILLS
ABOUT YERVANT BEYLERIAN
With over a decade of experience in CRM, customer engagement, and growth marketing, I specialize in building omni-channel strategies that drive retention, engagement, and revenue across automotive, e-commerce, and food delivery industries. At mobile.de, I lead CRM for 3 business units Leasing, Financing, and Digital Retail, driving a +120% increase in leasing leads. Previously, I built retention and segmentation strategies at Yababa generating a 37% M1 retention rate and led CRM for one of Delivery Hero\'s largest brands (Talabat) across multiple markets. I continuously optimize campaigns through A/B testing, automation, and strategic frameworks to maximize engagement. Passionate about leveraging customer insights, behavioral data, and predictive models to achieve hyper-personalization in the most efficient way.
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