Yerang Choi
Global Senior Brand Designer @GetYourGuide
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WORK HISTORY
Global Senior Brand Designer @GetYourGuide
Berlin, DE
GetYourGuide is the leading marketplace for travel experiences, serving 40 million+ monthly users across cities. I oversee the B2B brand and brand system to create consistent experiences for our suppliers. • Lead the creative direction of the brand, crafting and evolving the visual brand identity and developing systems that ensure consistency across all visual elements, and ensuring it aligns with the company’s goals. eg) Unlocked Campaigns (24K website visits, 128K impressions, 17% average feature adoption• Own supplier (B2B) brand strategy and 6-12 month roadmap plan spanning foundation, enablement, growth, releases, and events.• Lead brand refresh exploration, driving system-level decisions and orchestrate the rollout at global scale. • Partner with Marketing, Brand, CRM, Product to align creative with business goals and ensure consistent execution.• Drive cross-domain brand integration, enabling Product teams to make brand-aligned decisions independently while maintaining a cohesive experience.• Leverage data and user insights to continuously refine and improve our design solutions.• Improve team effectiveness by shaping briefing/review processes and clarifying expectations early reducing blockers and rework across multi-month initiatives.• Manage external partners, mentor designers and established quality bar to expand our creative capabilities.
EDUCATION
Parsons School of Design - The New School
Bachelor of Fine Arts (BFA), Visual Communication Design
UWC Mahindra College
IB Diploma
SKILLS
ABOUT YERANG CHOI
Hello! I am Yerang, a senior brand designer with over 10 years of experience in industries such as travel experience, e-commerce, education, health tech, and fintech, across both B2B and B2C brands like GetYourGuide, Wayfair, Blinkist, Moonfare and Qonto.Currently, I am a senior brand designer at GetYourGuide on the Brand Experience Design team, focusing on building a scalable brand system.My work involves closely collaboration with brand designers and product designers on tooling, guidelines, and templates. My role also focuses on developing a brand design system that can scale effectively across channels, while continuously seeking opportunities for the brand to evolve throughout the customer journey.
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