Mabel Yeo
Senior Brand Manager @GetYourGuide
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WORK HISTORY
Senior Brand Manager @GetYourGuide
Berlin, DE
Developed, managed, and reported on joint marketing campaigns for top attraction partners across Europe such as The Vatican and Versailles, reaching over millions of impressions while driving awareness & consideration, in exchange for marketing benefits. • Streamlined reporting processes by implementing data dashboards, resulting in reporting time and real-time optimisation of key performance indicators (KPIs) and budgets. • Cultivated strong relationships with global industry partners, suppliers, and local tourism boards, ensuring alignment on marketing strategies and objectives. Led campaigns, resulting in increased brand visibility, revenue growth, and successful future joint marketing partnership opportunities.
EDUCATION
National University of Singapore
Bachelor of Social Sciences (Hons), Communications and New Media, Honours
ABOUT MABEL YEO
I\'m an enthusiastic marketer with a proven track record of surpassing business objectives. With 7+ years of experience in marketing, I have successfully managed brands and executed many impactful campaigns. Skilled in brand marketing and campaign/stakeholder management, I am dedicated to delivering impactful marketing strategies that maximise return on investment. I thrive in the ever-changing and challenging marketing landscape, continuously learning and adapting to new developments. Throughout my career, I have embraced diverse roles, starting from social media and influencer marketing and transitioning into broader campaign and brand management responsibilities. This progression introduced me to many new and exciting challenges. I believe that by building a powerful brand that fosters love and loyalty, alongside driving short-term leads and initial engagement via performance marketing, companies can achieve long-term success. As a marketing generalist, I bring both hard and soft skills to the table. I excel in campaign and project management, strategic planning, data analysis, and stakeholder engagement. I love seeing campaigns come together through my orchestration, and I love celebrating it with my team even more when we see results. Colleagues have identified my superpowers as having the knack for blending data with brand and marketing, as well as efficiency and empathy in my everyday work. Having worked in Singapore and now in Berlin, I have gained invaluable experience collaborating with professionals from diverse backgrounds from all over the world. If you believe I could be the right fit for a role or opportunity, I would be delighted to connect and explore possibilities. Please feel free to reach out to me at yeomabel(at)gmail.com.
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