Steven Yen

About Steven Yen

Brand marketing manager with 7+ years in gaming and tech. I build awareness and hype for…

Experience

1. Global Marketing Communications Manager, Xbox Platform

   Microsoft

   Sep 2020 — Present

   Telling the story of Xbox and Xbox Game Pass by producing creative and influencer activations with an amazing group of 40+ product marketers, agencies, channel owners, and industry partners. Here I\'ve led 10+ campaigns, contributing 21M+ impressions, and grown Xbox Cloud Gaming to a record 20M+ users. Highlights: • Directed 3 major product launch campaigns, leading to 6M+ impressions across social • Created launch and sustain assets to bring Fortnite and other tentpole titles onto cloud gaming, contributing to 10M+ impressions • Launched the first Japanese cloud gaming campaign to authentically reach local consumers, be featured as the company’s hero story at Tokyo Game Show • Directed campaigns in partnership with 7 major entertainment brands, resulting in 11M+ impressions • Oversaw e-sports influencer campaigns, leading to 1.3M+ impressions • Trevor Noah said he liked my Microsoft Flight Simulator coming to cloud launch video!

Education

• National University of Singapore

  Bachelor of Business Administration (B.B.A.), Marketing

• The University of Texas at Austin

  Bachelor of Business Administration (BBA), Marketing

Skills

• Photo Editing
• Graphic Design
• Adobe Creative Suite
• Photography
• Social Media
• Research
• Photoshop
• Problem Solving
• Leadership
• Teamwork
• Powerpoint
• Data Analysis
• Web Design
• Video Editing
• Cross-Functional Team Leadership
• Microsoft Word
• Analysis
• Project Management
• Management
• Cinematography
• Mandarin
• Public Speaking
• Microsoft Excel
• Video Production
• Microsoft Office