Yendy Liliana Rojo

About Yendy Liliana Rojo

I’m a bilingual, bicultural strategist with a deep love for understanding culture. Growing up with a family of small business owners, it excites me to see businesses grow through great strategy and creativity. I am obsessive about getting to the bottom of things which makes me an ardent researcher. I have a keen eye for social motivators and insights. A nurturer of values, be it personal or a brand’s. I enjoy a collaborative environment because two to three minds are always better than one. I’ve developed strategies that launched social brands into the Hispanic market for brands like Honda, Dole, and Yaveo by Directv. I’ve helped established brands reach multicultural audiences for the first time. I’ve guided clients like Michelob Ultra to engaging content that built valuable communities. I’ve built a thriving social media department that grew business for the agency and brought the best out of each team member. Outside of the adworld, I’m either on a fun adventure abroad, zenning out at a sound bath or cruising beaches on my skates.

Experience

1. Senior Brand Strategist

   Orci

   Feb 2024 — Present

Education

• UC Santa Barbara

  Bachelor of Arts (B.A.), Sociology

  2007 — 2011

Skills

• Advertising
• Marketing Communications
• Facebook
• Publicity
• Social Networking
• Social Media Marketing
• Logo Design
• Powerpoint
• Marketing
• Copywriting
• Editing
• Public Relations
• Media Relations
• Wordpress
• Microsoft Office
• Social Media