Liza Romaniuk
Traffic Manager @Umi
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WORK HISTORY
Traffic Manager @Umi
Lyon, FR
Digital advertising - Advertising Strategy: Develop and execute digital advertising strategies for B2B and B2C projects in the innovation industry- Campaign Management: Create, optimize, and oversee campaigns on Facebook/Instagram, LinkedIn, and Google Ads to achieve business goals- Content Creation: Produce visually appealing ad creatives, including graphics, videos, and persuasive copywriting- Audience Targeting: Define and refine target audiences using advanced targeting techniques- A/B Testing: Continuously test ad elements to improve conversion rates- Budget Management: Monitor and manage advertising budgets for efficiency- Analytics & Reporting: Analyze data, extract insights, and prepare detailed reports- Conversion Rate Optimization: Implement strategies to boost website conversion rates.Project management - Partner coordination- Budget management and optimization- Reporting and sharing of results
EDUCATION
IAE Montpellier
Master's degree, Innovation Management
University of Strasbourg
Bachelor's degree, Economics&Management
University of Plymouth
Bachelor's degree, International economics and management
ABOUT LIZA ROMANIUK
Traffic Manager with over 4 years of diverse experience in digital marketing, having worked with both startups and large companies. Passionate about creating creative and innovative advertising strategies. My approach in Ad Campaign Creation: I focus on personalizing advertising strategies and conversion funnels based on audience profiles (psychographics, demographics, and market sectors), leveraging data-driven insights gathered throughout my 2.5 years of experience in advertising. I’ve had the opportunity to run campaigns in France and internationally across 10+ different sectors. This experience has allowed me to develop a deep understanding of user behavior, enabling me to adopt an agile approach, grounded in concrete data, to maximize campaign impact. Specialization: Primarily specialized in Social Ads (Meta, LinkedIn), I have also acquired solid foundations in Google Search and Display, mainly through testing and ad hoc projects. Currently, I\'m looking to refine my skills further by applying them in new contexts to achieve high-performing results.
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