Yelena V.
Digital Marketing Manager @ MilliporeSigma | UCLA Digital Marketing Certificate
- Role
- Digital Marketing Manager Life Science at MilliporeSigma
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Yelena V.
As a digital marketing manager with over 5 years of experience in the B2B and B2C sectors, I specialize in programmatic media buying and paid media strategies that drive measurable business outcomes. At MilliporeSigma, I lead initiatives to optimize global media buying experiments, delivering multimillion-dollar incremental revenue and refining audience targeting for cost efficiencies. My collaborative approach ensures alignment across business units and key stakeholders, driving data-driven insights and impactful marketing campaigns. Previously, I managed global Amazon Ads campaigns at Micron Technology, overseeing substantial budgets and maximizing ROAS across diverse markets. My focus on leveraging KPI data insights enabled our team to surpass growth targets while streamlining the customer journey. Passionate about delivering measurable impact, I bring a strong analytical mindset, technical expertise in tools like Google Analytics and Power BI, and a commitment to achieving exceptional marketing performance.
Experience
Digital Marketing Manager Life Science
Sep 2022 — Present
Accountable for achieving multimillion-dollar sales targets in incremental revenue with a proven X iROAS via programmatic media buying in B2B life sciences sector. • Conducting global media buying experiments across diverse channels and business units to drive incremental revenue, expand market growth, and refine audience targeting for optimized results.• Collaborate with various stake holders to support channel execution initiatives, attain cost efficiencies, and gain deeper insights into customer data segmentation.
Education
Bar-Ilan University
Bachelor of Arts, English Linguistics
2003 — 2006
UCLA Extension
Professional Certificate, Digital Marketing
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