Yelena Dobric
SVP UX, Data & AI • FinTech • Enterprise, B2B, SaaS • End-to-end UX • Expertise creating 0-1 AI products • Previously Moody’s, JPMorgan, Goldman, Prudential, BNY Mellon, Publicis Sapient, CVS • Pratt Grad alumna
- Role
- Senior Vice President, Enterprise Ux at Citi
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Yelena Dobric
Hands-on product designer and player-coach with 9 years experience in AI and 2+ years in Gen AI. My expertise is creating and scaling AI-powered products. I drive measurable business impact and simplify complexity.Recent focus:• Leading design for GenAI and LLM-powered experiences.• Delivering 0→1 products, agentic workflows, and AI-driven automation.• Embedding responsible AI and explainability into financial platforms.Core strengths:• GenAI/AI product design and strategy.• Enterprise fintech and B2B SaaS UX.• Translating ambiguity into clear, actionable plan.• Cross-functional leadership within agile teams.Industry influence:• Harvard Business Review featured my Gen AI work in March 2025. • Microsoft Inspire conference showcased my Gen AI solutions in May 2023.• Publicis Sapient published my thought leadership article on women and investing, on March 8, International Women\'s Day, in 2021.Fun facts: I played basketball for 10 years and I am a Denver Nuggets fan.
Experience
Senior Vice President, Enterprise Ux
Aug 2025 — Present · Jersey City, NJ, US
Education
Pratt Institute
Master of Science (M.S.), Communication Design
Manhattanville University
Bachelor of Fine Arts (BFA)
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