Yelena K.
Principal Designer, Founder @Muse Design Studio
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WORK HISTORY
Principal Designer, Founder @Muse Design Studio
Berlin, DE
Established and led a design studio catering to tech startups, providing innovative and user-centric design solutions for web and mobile applications. Collaborated closely with clients, translating their visions into tangible designs, while also providing guidance on strategy and privatization.
EDUCATION
Reforge
Product Management, Computer Software Engineering
Kyiv National University of Technologies and Design (KNUTD)
Master of Arts - MA, Graphic Design
ABOUT YELENA K.
Accomplished Product Designer with 12+ years of experience and a Master\'s degree in Design. Proven track record of driving growth and user satisfaction in diverse industries, including fintech, adtech, transportation, enterprise, e-commerce, and tax management. Team Leadership: Managed design teams of 2-10 members for 5 years, fostering collaboration, skill development, and user-centricity. Revenue Growth: Pioneered a vision for a Shopping Feed on Klarna\'s app homepage, a platform with over 150 million active users, resulting in 19% year-over-year revenue growth. Design Strategy: Crafted and executed a comprehensive design strategy for a 9-product ecosystem in the transportation industry, elevating ratings from 4.1 to 4.8 stars and amassing 70K ratings on the App Store. Design Maturity: Implemented tools and techniques to transform design processes from Absent to Integrated level, fostering data-driven design decisions, qualitative and quantitative research, accessibility. Innovative Solutions: Led the strategic direction for the creation of a self-service Ads management tool, empowering merchants to generate personalized ads at scale. I\'m dedicated to driving user-centric design and product success through strategic thinking, excellent visual and problem-solving skills.
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