Yegide M.
Senior Manager, Email Marketing @L'OCCITANE Group (B Corp)
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WORK HISTORY
Senior Manager, Email Marketing @L'OCCITANE Group (B Corp)
New York, NY, US
EDUCATION
University of Sussex
Study Abroad Program, British Theatre
Rutgers University
Bachelor’s Degree, Theatre Arts | Minor, English
William Paterson University of New Jersey
Master of Business Administration - MBA
SKILLS
ABOUT YEGIDE M.
I\'m a marketing and editorial leader with over a decade of experience shaping brand voice, storytelling, and campaign narratives across fashion, beauty, lifestyle, and media.My work centers on building clear, consistent, and culturally relevant messaging that can scale across channels while maintaining a strong point of view. I work at the intersection of creative strategy and execution, collaborating closely with designers, marketers, and leadership teams to shape narratives, guide creative decisions, and connect brand expression with business goals.I\'m drawn to roles where storytelling is treated as a strategic asset, editorial discipline matters, and brand voice is thoughtfully shaped and protected as it evolves.
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