Christine Yee
Marketing Analytics Consultant at Beyondsoft
- Role
- Marketing Analytics Consultant at Beyondsoft
- Location
- Torrance, CA, US
- LinkedIn followers
- 500 followers
Experience
Marketing Analytics Consultant
Sep 2020 — Present · Torrance, CA, US
Project- Implementation Lead for Adobe AEM integration on Lexus.com (AEM react site integration and single page application)- Developed implementation strategy and taxonomy for the website taking full advantage of AEM capabilities- Spearheaded enhanced reporting capability implementation by identifying and creating new classifications, enabled new props, events and eVars- Conceptualized and executed AEM process and workflows- Worked closely with the Director of Front Architecture and multiple dev teams to develop processes for tagging implementation and feedback to improve processes- Designed and built from ground up Mapping documents and Tag specs - Created JavaScript code to fire Adobe tags on the site- Direct and guide analysts on the project as a SME- Set up maintenance side for success and created detailed implementation guide/ “bible” for all things AEM implementation related for the Analytics team, Implementation team and Architects
Skills
- Analysis
- Branding
- Microsoft Excel
- Powerpoint
- Omniture
- In Market
- Google Analytics
- Media Planning
- Digital Marketing
- Tableau
- Marketing
- Excel
- Analytics
- Outlook
- Social Media
- Comscore
- Automotive
- Microsoft Word
- Marketing Strategy
- Strategic Planning
- Digital Media
- Microsoft Office
- Competitive Analysis
- Research
- Access
- Online Advertising
- Data Analysis
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