Yechin Z.
- Role
- Lead Designer - Hot Wheels at Mattel, Inc.
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Lead Designer - Hot Wheels
May 2022 — Present
Design original toy concepts for Hot Wheels and it’s various product lines • Lead the design and development of multiple, concurrent items, varying in complexity, from blue sky ideation to market delivery • Partner with Development, Marketing, Engineering, Packaging and Cost Engineering to ensure product integrity and the meeting marketing objectives • Lead design processes that are cost conscious, consumer focused, play pattern appropriate, and on trend • Daily communication with design and development partners and manufacturers in Asia • Creative directed product form and function, 2D art graphics, marketing photo and video assets, and presentations • Dynamically presented to over live virtual participants bi-annually to showcase product and innovation to internal teams and corporate buyers (Walmart, Target, Amazon, and other retailesr) • Design and develops vehicles, play sets, track sets, and characters • Integrate advanced design and development tools including 3D printing, Ai, augmented reality, and DIJ printing • Work in a team environment with cross-functional partners domestically and internationally
Education
University of Illinois Urbana-Champaign
Master of Business Administration - MBA, Concentration: Innovation & Entrepreneurship; Leadership
2020 — 2022
Parsons School of Design - The New School
Industrial and Product Design
2014 — 2014
Taylor University
Bachelor’s Degree, Major: Studio Art - 3D / Sculpture Design, Minor: Marketing
2011 — 2015
ArtCenter College of Design
Industrial Design, Transportation Design
2012 — 2012
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