Yea Hwang

About Yea Hwang

With over a decade of experience in brand and marketing design, I specialize in building scalable, system-driven visual identities that drive clarity, consistency, and connection.Currently, I lead as Brand Design Manager at OPENLANE—a digital marketplace simplifying used vehicle wholesale. I collaborate closely with MarComm and cross-functional teams to evolve our brand identity and bring strategic campaigns to life across touchpoints.Previously at Kinsa, a mission-driven health-tech company, I helped craft and scale a new brand vision and voice. As a Senior Brand & Creative Designer, I co-developed a new company website that tripled B2B traffic and brought cohesion to product and marketing narratives.Beyond the work, I’m deeply committed to creative mentorship and inclusive team culture. I served as a DEI Culture Lead at Kinsa and was recognized as a Top 1% Design Mentor on ADPList in July 2023.I lead with empathy, curiosity, and a collaborative spirit—and I’m always excited to connect around opportunities that challenge convention, build meaningful brand experiences, and drive business growth.

Experience

1. Brand Design Manager

   OPENLANE

   Feb 2025 — Present

   Lead the evolution and refinement of brand standards, design systems and visual language of OPENLANE brands, including the corporate, marketplace and services brands like Velocicast and RDN.Championing and integrating user-centered design insights into all brand and marketing design decisions to optimize customer experience and drive engagement.Oversee and spearhead the end-to-end design process from concept to production for high-visibility campaigns and initiatives across diverse channels (digital, print, experiential, social media, etc).Manage external agency and vendor partnerships, ensuring creative output aligned with brand strategy, quality standards and budget constraints.Represent the Creative team through speaking about design concepts, rationale, and strategic recommendations to senior leadership and executive stakeholders, effectively communicating the value of design in achieving business objectives and driving measurable results.Actively mentor designers and interns, providing constructive feedback, skill development opportunities and career path guidance to cultivate their growth within the creative team.Stay up-to-date on emerging design trends, technologies and methodologies like utilizing AI into early design process, proactively integrating innovative approaches to elevate brand presence.

Education

• Savannah College of Art and Design

  Bachelor's degree, Graphic Design