Devendra Yadav

About Devendra Yadav

With over 12+ years of experience as a Performance Marketing, I thrive on transforming data into actionable insights and building marketing strategies that deliver measurable results. My expertise spans KPIs like cost-per-acquisition (CPA), return on ad spend (ROAS), conversion rates, and customer lifetime value (CLTV).I’ve had the privilege of expanding brands into global markets—including India, the Middle East, Southeast Asia, and the USA—while optimizing cost-per-acquisition (CPA) and reducing CAC by up to 37.5%. My impact spans industries like EdTech, Fintech, IT, Cosmetics, and Startups, where I’ve consistently delivered revenue growth and brand expansion. Highlights of My Expertise- Delivered 394% growth over 18 months through full-funnel optimization and precision targeting- Increased lead-to-enrollment conversion rates by 50%, driving meaningful customer acquisition- Managed $5M in annual digital marketing spend, achieving a consistently high ROI of 400%- Developed custom attribution models (First Click, Last Click, TOF/MOF/BOF) for smarter, scalable marketing decisions.What drives me is solving complex challenges. From untangling attribution puzzles to creating seamless user journeys, I approach every problem with curiosity, creativity, and a relentless focus on results.

Experience

1. Head of Performance Marketing

   SolarSquare

   Mar 2025 — Present

Education

• JSS ACADEMY OF TECHNICAL EDUCATION, NOIDA

  Bachelor of Technology (B.Tech.), Instrumentation Technology/Technician

Skills

• Market Research
• Team Leadership
• Microsoft Excel
• Powerpoint
• Management
• University Teaching
• Strategy
• Lead Generation
• Marketing
• Business Development
• Digital Marketing
• C
• Microsoft Office
• Strategic Planning
• Matlab
• Market Research Project Management
• C++
• Demand Generation
• Training & Development
• Training
• Data Analysis
• Sales Management
• Team Management