Norma Shepardson

About Norma Shepardson

Digital Marketing Leader | Content & Website Strategy Expert | Culture Champion I\'m a seasoned Digital Marketing Agency Leader with 20+ years of experience helping businesses grow through smart, effective strategies. I focus on crafting impactful B2B Tech website and content strategies, driving growth through demand generation campaigns, and fostering a collaborative, high-performing team culture. I thrive on solving complex marketing challenges, leading with authenticity, and building strategies that drive measurable results.With a proven track record in website optimization, content development, and team leadership, I’ve had the privilege of creating innovative solutions that connect marketing with business goals. Whether leading a team to launch a new product, aligning sales and marketing initiatives, or driving long-term brand growth, I’m passionate about empowering teams and building strategies that deliver. How I Work-I bring clarity to complex problems, building strategies that align marketing and sales for maximum impact-As a team leader and culture champion, I prioritize collaboration, authenticity, empathy, creativity, and a sense of purpose in everything I do-My approach is rooted in the belief that great marketing starts with having a comprehensive understanding of a customer\'s business, audience, goals, and differentiators. What makes you the BEST! Outside of Work-When the laptop closes, you’ll find me spoiling my Frenchie, Leeroy, building a hot new Spotify playlist, sipping an espresso martini, snowboarding, at a concert, at the beach, sharing laughs with friends over great food, or exploring new adventures. From discovering dive bars in new cities to hyping up my people, I try to bring the same energy and enthusiasm to my personal life that I bring to my work. Fun Facts-I’m passionate about fostering team cultures that spark trust, creativity, and collaboration-I’m always learning—whether it’s about the latest in digital marketing or discovering a new favorite band-If there’s a challenge, you’ll find me diving in and asking ALL of the questions! Looking to connect or collaborate? I’d love to explore how we can grow together—whether it’s through content strategy, website optimization, or building a winning team culture.

Experience

1. Senior Director, Creative Services & User Experience

   TSL Marketing

   Jan 2018 — Present · Elkridge, MD, US

   Obsessed with crafting exceptional B2B IT websites and content strategies that fuel growth!As Sr. Director of Creative Services at TSL Marketing, I have the privilege of leading an insanely talented team of marketers specializing in website design, development, SEO, copywriting, HubSpot strategy, and digital advertising. Together, we transform ideas into user-focused, growth-driven websites and content roadmaps tailored for MSPs, MSSPs, SPs, and SaaS companies.My role is all about aligning creative direction with our clients\' business goals. Whether it\'s creating strategies to drive new leads, optimizing the buyer\'s journey, enhancing UX, or amplifying your brand, my focus is on delivering results that matter. I’m proud to champion TSL’s data-driven approach, ensuring every decision—from content strategy to conversion rate optimization—is backed by insights and a deep understanding of our clients\' B2B IT businesses.Beyond the work itself, I’m passionate about fostering an incredible team culture, innovating our services, and driving TSL’s mission to be the go-to growth agency for B2B Tech companies. Oh, and as TSL’s unofficial hype girl and resident goofball, I never shy away from bringing energy, creativity, and a healthy dose of fun to everything I do.

Education

• Plymouth State University

  Bachelor of Fine Arts (BFA), Graphic Design

  2000 — 2004

Skills

• Web Marketing
• Project Management
• Copywriting
• Web Design
• Print Management
• Art Direction
• Project Planning
• Offline Media
• Lead Generation
• Crm
• Online Advertising
• Email Marketing
• Social Media Marketing
• Creative Direction
• Communication Skills
• Client Counseling
• Direct Mail
• Demand Generation
• Graphic Design
• Collaborative Problem Solving
• Marketing Communications
• Lead Management
• Marketing
• B2b
• Adobe Creative Suite
• Direct Marketing
• Product Marketing
• Social Networking
• Brand Awareness
• Online Marketing
• B2b Marketing
• Image Editing
• Teamwork
• Photography
• Market Research
• Editing
• Management
• Integrated Marketing
• Advertising
• Google Analytics