Ybik Gaviria
Director, Paid Social @ Tinuiti | Driving Social Growth with Full-Funnel, Data-Driven Strategies
- Role
- Director, Paid Social at Tinuiti
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ybik Gaviria
Innovative and data-driven digital marketing leader with 7+ years of experience developing and executing high-impact paid social strategies across beauty, CPG, luxury, tech, home services, and retail. I specialize in building full-funnel media solutions that drive measurable growth, maximize ROAS, and align seamlessly with brand and business objectives.I’ve led multimillion-dollar campaigns across Meta, TikTok, Reddit, Pinterest, Snapchat, and X for a wide range of top brands, including Titleist, Klarna, Harman, Michelin, and Swarovski throughout my career.At Tinuiti, I not only lead strategy for enterprise clients but also serve as one of just two Social team members selected as a Solutions Champion on Tinuiti’s Innovation & Growth Social Team. This cross-functional, future-forward team works to evolve Tinuiti’s service offerings, guide internal education, and drive innovation in an ever-changing media landscape.Known for cross-functional collaboration, platform expertise, and team leadership, I’m passionate about scaling what works, mentoring future leaders, and pushing brands to evolve in a rapidly shifting digital world.
Experience
Director, Paid Social
Feb 2026 — Present
Skills
- Public Relations
- Blogging
- Writing
- Editing
- Journalism
- Social Media
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