Yazmon S. Ector

Associate Producer, Branded Content @Cbs News

New York, NY, US

Develop highly successful social, audio, and streaming B2B and B2C short-form and long-form content concepts in response to RFPs, resulting in over $3 million in profit in 2023.• Pitch, produce, write, and edit original branded content with creative directors that has achieved a 23% YOY increase in engagement across streaming, linear, audio, and social media platforms.• Cast and direct celebrity and non-union talent for nationwide and global campaigns, resulting in increased campaign engagement.• Efficiently manage animators and designers, overseeing production schedules and budgets for all campaigns, ensuring timely and cost-effective project completion.• Create articles and micro-sites for clients and brand initiatives, while also overseeing website content for branded material and sponsorships.

Columbia University

Executive MBA

UCLA

Producing Certification, Digital Communication and Media/Multimedia

University of Central Florida

Certificate , Certified Brand Strategist

University of Michigan

Bachelor of Fine Arts in Film and Animation; Minor in Multidisciplinary Design in Engineering, Art and Design

UCLA

WRITING FOR TELEVISION ONLINE - COMEDY TRACK

Cass Technical High School

Commercial and Advertising Art

Louisiana State University

Master of Business Administration - MBA, Marketing/Marketing Management, General