Yawen Guan-Sassmann

About Yawen Guan-Sassmann

I was once asked, “Tell me something about you that is not on your resume.”Here\'s my answer.#As an EntrepreneurAfter grad school, I started a consulting company and landed Germany’s largest beer company as one of my first clients - building their first D2C shop, e-commerce distribution, and digital presence in Asia. It all started with cold calls and pitching directly to the CEO of its international business. A crash course in sales, resilience, and building credibility from zero.#Outside of WorkI hosted a prime-time weekend music program as the youngest DJ at a city radio station during my sophomore year and had the privilege of working with some of Asia’s most talented musicians, including Khalil Fong and G.E.M. Tang. That early experience taught me how to run technical sound systems as a producer, craft compelling narratives, secure resources in fast-paced, unpredictable environments, and connect with audiences. I also wrote about wine as a columnist while studying in Bordeaux. My articles were published alongside writers such as Jeannie Cho Lee, MW, in China’s leading wine publication WINE, training myself to dive deep, cut through noise, and turn insight into content people actually care about.Curiosity drives me, action turns ambiguous ideas into real products, and I keep learning when there’s no playbook. I like building things and having fun along the way. Today, I work where technology, business, and people intersect - blending creative vision with rigorous execution and turning ideas into products that ship and scale, with a human touch.

Experience

1. Senior Program Manager, Last Mile Technology

   Amazon

   Feb 2024 — Present · New York, NY, US

Education

• Columbia Business School

  Master of Business Administration - MBA

• INSEEC Grande Ecole

  Master's degree, Wine Marketing and Management

• WHU – Otto Beisheim School of Management

  Master of Business Administration - MBA

Skills

• E-Commerce
• Brand Development
• Marketing
• Digital Marketing
• Fast-Moving Consumer Goods (Fmcg)
• Export-Import