Yatin B.

Art Director

Role: Art Director at Patang
Location: New Delhi, DL, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Yatin B.

Designer | Storyteller | Collector of Call Of Duty For 14+ years, design has…

Experience

Art Director
Patang
Jun 2025 — Present · Delhi, IN
At Patang, my job title says Art Director — but the reality is far juicier. One day I’m crafting beautiful brand visuals, the next I’m knee-deep in bubble wrap making sure the right product reaches the right city.I design campaigns, oversee products, boss around fonts and forklifts, and occasionally moonlight as a warehouse ninja. From moodboards to cardboard, it’s my job to make sure every Patang idea takes flight — beautifully packed and perfectly dispatched.It’s art, strategy, logistics, and a touch of chaos… all in a day’s work.

Education

Dayanand Anglo Vedic (DAV) Public School
High School, Science
2008 — 2009
MAAC
Diploma of Education, Design and Applied Arts

Contact information

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Current company

Patang

Food and Beverage Retail · 4 employees · Founded 2025 · New Delhi, Delhi, India

In every corner of India, there’s a breeze that rises come January. A kite climbs. A thread tightens. Someone shouts “Kai po che!” And just like that — a quiet ritual becomes a celebration. Patang is born from that very spirit. Of flight, of freedom, and of flavours passed down, not mass-produced. We’re not just here to sell snacks. We’re here to tell stories. Stories of faraway kitchens, of whispered recipes, of dusty towns and bustling melas. Stories of taste that stayed with us — long after the moment had passed. What is Patang? Patang is a journey through India’s most iconic snacks — made in the places they come from, with ingredients you’d find in your own kitchen. No artificial colour, no preservatives, and no bad oils — just honest food that remembers where it came from. We source directly from local makers, staying true to the roots of every recipe. Each pack is like a flavour postcard — carrying the scent of a place, the soul of a region, the pride of its people. We travel to Sattur for that perfect golden Seeval. To Thoothukudi for pepper-kissed cashews. To Kolhapur for Bhadang that bites back. And to Pune for Bhakarwadi that tastes like memory. These aren’t just SKUs. They’re rituals wrapped in paper. How We Fly We’re a young company with an old-school heart. No mass factories. No shortcuts. No algorithms telling us what nostalgia should taste like. Just clean ingredients, regional wisdom, and makers who still believe that food should be slow, sacred, and stubborn. We do things the long way — not because it’s trendy, but because it’s right. Why Now? Why Patang? Because something’s missing in the world of snacking. A sense of place. A sense of pride. A sense of home. Today’s India wants more than just crunch and salt. It wants culture. It wants clarity. It wants to feel something. Patang is for those who crave more than food. For those who want to open a packet and find a memory. A tiffin box. A monsoon train. A rooftop full of cousins.

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About Yatin B.

Experience

Art Director

Education

Dayanand Anglo Vedic (DAV) Public School

MAAC

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