Yatharth Dhingra
Bira91 | Ex- AB InBev | Ex - Pladis |Economics Major, Hindu College \'23
- Role
- Manager - Brand & Innovation at Bira 91
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Yatharth Dhingra
Consumer-focused brand marketer with 3+ years of experience across AB InBev and Bira91, driving growth through innovation, portfolio optimization, and execution excellence. Proven expertise in launching and repositioning iconic beer brands and delivering measurable business impact. Skilled at leading end-to-end brand gameplans, optimizing spends, and crafting ROI-driven strategies across diverse markets. Strong Bias for Action, Creating Quick Impact and Thinking Innovatively.
Experience
Manager - Brand & Innovation
Feb 2025 — Present
Imagined in India Campaign: Crafted 360 Gameplan for Pan India Launch of 2 New Innovation Beers (Matcha + Jamun)- Pan India SKU Optimization Drive: Undertook Geographic Footprint Reset (StateXLiquidXSKU) basis 6 Business Impact Parameters. Reduced Active SKUs by 30%, Exited 4 states, Corrected Price in 7, Focused Investments in Top 5, Identified next Emerging 5- Bira91 White city wise 9 Touchpoint Trade Gameplan: VPO, Visibility + POSM Toolkits, XM + Press events & Merch collaborations- India Trade Marketing Budget Reset: Delivered 2.3cr annual savings through Reallocating & Optimizing 7 spends across 10 states. Reset WHxState Mapping, shut down multiple WHs, Introduced Lifting based ON + OFF Visibility contracts & Key account spends - Bira 91 Bangalore Relaunch: Devised End to End Connections Plan (ON + OFF + Events + Digital + PR) for Entire Category Restock
Education
Hindu College, University of Delhi
BA(Hons) Economics, Economics
2020 — 2023
St.Columba's School, New Delhi
Commerce with maths
2020
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.