Yaswanth Kaushal Rayani Veera
Senior Associate @Cognizant
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WORK HISTORY
Senior Associate @Cognizant
US
Population Data Specialist – Cognizant, USA – (Client: Google) Aug 2023 – Present• Calculate reach for online and TV audiences by utilizing population data, which consists of census population, internet population, and device usage rates, including desktop, mobile phones, and digital TV• Monitor and assess the freshness and quality of data available on various websites suggested by Google• Perform deep feasibility studies on new data sets and new sub-geo requirements• Convert the data into a usable format, such as CSV, JSON, or database tables, that can be easily consumed by Google data pipeline for large language model (LLM)• Collaborate closely with the Google partner team to understand sub-geo definitions and data requirements• Conduct research and exploration to discover new data sources that align with customers’ requirements• Perform data validation and write detailed reports for stakeholders to review
EDUCATION
Sri Chaitanya College of Education
High School
Trine University
Master of Science, Business Analytics
University of Maryland Baltimore County
Master’s of Professional Studies, Data Science
Amrita Vishwa Vidyapeetham
Bachelor’s Degree, Computer Science and Engineering
ABOUT YASWANTH KAUSHAL RAYANI VEERA
As a Senior Associate at Cognizant, I provide data quality consulting services to leading clients in the banking financial, healthcare, and technology sectors. With 9+ years of experience in the IT industry, I have developed expertise in SQL, Agile methodologies, and Python, as well as data migration, validation, and reporting.Currently, I am working on a project with Google to calculate and monitor the reach of online and TV audiences using population data. This involves performing feasibility studies, data conversion, and collaboration with the Google partner team. My mission is to ensure the data quality and freshness that support Google\'s data pipeline and large language model. I enjoy taking on challenging roles where I can apply my skills and knowledge to deliver value and innovation.
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