Yassine Lahmar
Product Manager Assistant @L'Oréal
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WORK HISTORY
Product Manager Assistant @L'Oréal
Levallois-Perret, FR
Contribute to the development of the Miu Miu Beauty portfolio from ideation to 360° launch (market and competitive intelligence, NPD, packaging & formula, business cases, global go‑to‑market, performance tracking).Coordinate stakeholders (R&I/R&D, Packaging, Operations, Finance, Digital, Merchandising, and local markets) to ensure overall mix coherence and on‑time delivery.Build business cases (market sizing, P&L, pricing) and provide trade‑off/prioritization recommendations.Drive pack & formula development: briefs, testing, shades, claims, compliance; manage samples and mock‑ups.Prepare 360° launch materials (toolkits, key messages/sell‑in narratives, assets) and support local markets.Monitor post‑launch performance: analyze KPIs (sell‑in/sell‑out), conduct competitive watch, and recommend optimizations.
EDUCATION
Université Laval
Baccalauréat administration des affaires, Business administration
Université Paris-Est Créteil
Administration et échanges internationaux, International business
Université Paris Dauphine - PSL
Master, Marketing et Stratégie
ABOUT YASSINE LAHMAR
Yassine Lahmar, currently pursuing a Master\'s in Marketing & Strategy at Dauphine…
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