Yasser Mirza

About Yasser Mirza

Yasser is a strategic product leader with over 16 years of success in defining, building,…

Experience

1. Senior Manager, Connected Infotainment Strategy

   General Motors

   Dec 2021 — Present

   Overseeing and mentoring a high-performing team of 6 to develop and execute strategies that drive 10x digital business revenue by 2030. Primary responsibilities include: • Shape the business strategy and vision for Super Cruise, Connected Cameras, Digital Features on Demand, Infotainment (Navigation, voice, audio, video, gaming, productivity, in-vehicle commerce, and IOT), and Remote Connected Services • Define and size new investment opportunities • Partner with product managers on business value of new products to guide investment prioritization • Define market research needs to acquire additional customer insight to inform business decisions • Forecast product take rates and adoption curves • Lead cross-functional teams to develop pricing and packaging strategies • Develop go-to-market strategy for new product introductions in partnership with Sales and Marketing • Establish objectives and key results (OKRs) and identify strategies to drive business growth • Support media and promotional activities

Education

• British International School of Jeddah

  IGCSE

• Kodaikanal International School

  International Baccalaureate

  1996 — 1998

• University of Toronto

  Bachelor of Applied Science (BASc), Computer Engineering

  1998 — 2002

• University of Toronto - Rotman School of Management

  Master of Business Administration (MBA)

Skills

• Business Development
• Project Management
• Business Analysis
• Competitive Analysis
• Strategy
• Business Process Improvement
• Product Management
• Mobile Devices
• Management Consulting
• Product Development
• Program Management
• Analysis
• Telecommunications
• Cross-Functional Team Leadership
• Management
• Process Improvement
• Team Leadership
• Wireless Technologies
• Outsourcing
• Wireless