Yasmine Yehia
Manager, Marketing & Sales Strategy, Away from Home @Mondelēz International
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WORK HISTORY
Manager, Marketing & Sales Strategy, Away from Home @Mondelēz International
Chicago, IL, US
EDUCATION
Michigan State University
Marketing Major with a Minor in Public Relations
ABOUT YASMINE YEHIA
A creative problem solver and analytical thinker with a deep sense of curiosity to understand consumer behavior. I work in a fast-paced environment where I manage and lead around 80 Product and Pack Quality Benchmarking studies yearly throughout the market research process.I have experience developing and administering quant/qual studies, delivering training sessions for cross-functional teams, managing relationships with agency partners, and analyzing complex data sets to convert them into insightful recommendations for our brands and business. I have lived in 5 countries, speak multiple languages, and have met people from a diverse range of cultures. Constantly moving into new environments has made me the resilient and adaptive person I am today. I consider myself a multicultural person and believe that I could bring a diverse perspective to any workplace.Market Research Areas: Product & Pack Quality Benchmarking | Brand Health Tracking | Customer ExperienceQuantitative Skills: Excel | SPSS | Survey Reporter | Google Analytics | Qualtrics Industries: FMCG | Vitamin & Supplement Manufacturing | Telecommunications | Financial Services
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