Yasmine Nur

Experience

1. Art Director

   Weber Shandwick

   Sep 2021 — Present · Chicago, IL, US

   CLIENTS: KELLOGG/KELLANOVA (POP-TARTS, NUTRI-GRAIN, CHEEZ-IT, FROSTED FLAKES, FROOT LOOPS, PURE ORGANICS, CLUB CRACKERS, & RX BAR) MARS PET (SHEBA CAT FOOD, CESAR DOG FOOD, & PEDIGREE DOG FOOD) HUGGIES, ISSA WORLDWIDE, BAYER, JAMES HARDIE, ASTELLAS PHARMA, HORIZON THERAPEUTICS, CROCS, DEPOP, GEORGIA PACIFIC (BRAWNY, & QUILTED NORTHERN), MARS INC. DIGITAL. • Develop original concepts and design solutions that drive engagement, elevate brand awareness across 360° campaigns, and generate earned media.• Craft compelling brand stories and design visually striking assets through expert photo retouching, color correction, typography, layout techniques, AI-powered image generation tools, and high-fidelity mockups for enhanced presentations and execution.• Pitch and present creative ideas to internal teams and clients, effectively communicating design rationale and strategic thinking.• Collaborate cross-functionally with copywriters, creative directors, strategists, and producers to refine concepts and executions.• Produce polished, production-ready designs, layouts, and presentation decks that align with campaign goals.• Develop and visualize video concepts through storyboards, sketches, and mood boards for social, activations, and brand experiences.• Lead pre-production and provide on-set art direction for photoshoots and video productions, working closely with photographers, videographers, stylists, and editors to ensure seamless execution.• Ensure all creative assets align with brand guidelines and campaign objectives for consistency and impact.