Yasmine Horton

About Yasmine Horton

As a marketing professional with sales and public relations experience, Yasmine supports Stantec\'s Urban Places practice where she focuses on messaging, content, and strategy. A strategist at her core, Yasmine thrives at transforming her clients\' ideas into the tangible whether that\'s through her graphic design efforts or messaging in the proposal process.

Experience

1. Senior Marketing Specialist

   Stantec

   Jan 2022 — Present · Atlanta, GA, US

   Work directly with market and business operating unit practice leaders to position Stantec\'s Urban Places in national and international markets by leveraging our project experience, thought leadership and experts to win new work that sustains a robust and successful practiceConduct market research to ensure the practices are conversant with current industry and business issues, market trends and other significant drivers that impact the positioning, winning and delivery of our design servicesIn collaboration with market practice leaders, strategize, structure, and implement opportunities for client engagement that position Stantec\'s Urban PlacesDevelop a comprehensive and detailed understanding of Urban Places\' current and historic portfolio of projects and expertiseLeverage knowledge of Urban Places\' market or discipline portfolio to develop themes and imagery that highlight key projects to create and/or update market or discipline marketing collateral and resourcesResearch, identify, and qualify new leads from both new and existing clients in collaboration with market or discipline leaders across the firm.Participate in the evaluation of each project pursuit (go/no-go) with the firmwide practicesLead regional marketing teams to create, compelling and high-quality responses for qualifications, proposals, and presentationsIn collaboration with leaders, develop pursuit strategy, craft the appropriate story, and assist in developing content for proposalsIn collaboration with leaders, develop interview strategy, voice, and messagingDevelop and curate market-specific content in response to the client request based on industry knowledge and best practicesAssist in the QA/QC process to ensure well-coordinated submissions that comply with the client’s stated requirements

Education

• Georgia Southern University

  Bachelor of Science, Public Relations

  2009 — 2013

Skills

• Prezi
• Copy Editing
• Press Release Drafting
• Media Outreach
• Higher Education
• Digital Copywriting
• Social Networking
• Social Media Measurement
• Social Media Marketing
• Microsoft Office
• Event Planning
• Corporate Communications
• Public Speaking
• Hootsuite
• Writing
• Internal & External Communications
• Social Media
• Copywriting
• Web Design
• Haro
• Adobe Creative Suite
• Social Media Management
• Blogging
• Editorial
• Cision
• Media List Building
• Sprout Social
• Public Relations
• Html
• Social Listening
• Pitching Media
• Marketing Communications
• Event Management