Yasmin Aluf

WORK HISTORY

EDUCATION

SKILLS

ABOUT YASMIN ALUF

Curious, customer-centric and data driven, I have over fifteen years’ experience in Product Management and Digital Marketing roles, across both B2C and B2B, delivering strategic initiatives that improve customer experience, maximise impact and allow my team to test, learn and adapt quickly. I have shipped multiple products with a focus on growth, customer experience and internal tools, working cross-functionally within Agile methodologies. With a strong growth mindset, I am always learning and like to continuously experiment as part of this. Extensive experience in a variety of roles and industries: Product Strategy, Growth Strategy, Conversion Rate Optimisation (CRO), Customer Segmentation, Customer Research, Human Centred Design, Agile Methodologies, Sales Enablement, Go-to-Market (GTM) Strategy, Direct Marketing, Customer Acquisition, Engagement and Retention Strategies, Social Media (Paid and Owned), SEO, Website Optimisation, User Experience (UX), Data Analysis (SQL and Excel), Product Marketing, Team Development, Supplier Management and Strategic Partnerships. Domains: Marketing Technology, MarTech, AdTech, CRM, SMB, SME, Marketing Automation, Marketing Operations. As a committed coach, I enjoy encouraging personal development with my team, having successfully worked with direct reports through to promotion. Also experienced in hiring and building cross-functional teams. Want to know more? My CliftonStrengths Signature Themes are Maximiser, Empathy, Adaptability, Relator and Communication