Yasmin Grant
Marketing Executive at PepsiCo | World Class Brand Builder | Multi-Cultural & D&I Thought Leader | Non-Profit Board Member
- Role
- Head of Brand Marketing - Starry at PepsiCo
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Yasmin Grant
Highly accomplished strategic marketing leader known for best-in-class brand building, insights backed solutions, disruptive strategy and innovation, and raising the bar on talent and diversity. Over 20+ years of professional experience and 9+ years of people leadership working for top tier publicly traded organizations such as PepsiCo, Henkel, and Eli Lilly. Proven track record of partnering with internal and external stakeholders and securing value-added partnerships that drive growth strategies and “big idea” marketing campaigns. Provide thought leadership around diversity initiatives and drive multi-cultural marketing agenda on key brands. Provide management expertise and shape marketing strategy as board member for social justice non-profit.
Experience
Head of Brand Marketing - Starry
Mar 2022 — Present
Lead communications and advertising for Starry Lemon Lime Soda which delivered $750MM in sales in its first year and was ranked Morning Consult’s #2 Innovation in 2023. Developed brand positioning and guided agency partners to deliver brand visual ID system and launch strategy. Manage $25MM in TV, digital and social media targeting NBA and Gen Z fans.• Led development of Starry Time to See Other Sodas Super Bowl and NBA All-Star campaigns. Super Bowl TVC featured pop culture icon, Ice Spice, and debuted Super Bowl Sunday to 124 million viewers. Ad was rated #1Super Bowl commercial by Delish and was featured on TODAY show. 360 included social content, giveaways, merchandise kits, and partnership with Tinder,#1 dating app. NBA All Star Campaign included TVC featuring 8X NBA All Star Giannis Antetokounmpo that debuted ahead of 2024 NBA All-Star weekend. All-Star activation included broadcast integration,$2MM “Starry AR3NA” experiential activation, digital/social content, and mobile sampling tour. Both campaigns delivered 43 billion earned impressions in top outlets.
Education
Northwestern University - Kellogg School of Management
Master of Business Administration - MBA, Marketing
Skills
- Management
- Budgets
- Marketing Research
- Analysis
- Fmcg
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Customer Insight
- Consumer Products
- Analytics
- Segmentation
- Digital Strategy
- Project Management
- Competitive Analysis
- Sales
- Marketing
- Financial Modeling
- Market Research
- Forecasting
- Strategy
- E-Commerce
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