Yasmien Mereb

Senior Manager, Research @Just Global

London, GB

I support Just Global within the strategy team by conducting research and analysis and provide actionable insights and intelligence. This consists of 4 key areas, the market, the competition, the company and the audience. Using a curated mix of insight platforms, I help clients reach the right people, at the right time, at the right place with the right message. This is done using a mixture of intent data from Bombora, media data from Pathmatics, company data from ZoomInfo, audience data from Ipsos and our analyst relationships with the likes of Gartner and GlobalData, just to name a few!Further to my role, I\'m also involved in Just Global\'s AI Initiatives where I take part in testing, learning and discovering new AI products.