Yasir Siddique

About Yasir Siddique

I am a Programmatic & Ad Operations professional with 10 years of experience across client servicing, influencer marketing, and digital advertising operations.Currently working at Times Internet, I manage end-to-end campaign execution across DV360 and GAM — from trafficking and troubleshooting to optimization and performance analysis. I specialize in campaign delivery, inventory quality checks, audience targeting, and resolving zero-delivery or disapproval issues.I began my career in client service operations at MakeMyTrip, where I built strong foundations in documentation, process management, and client communication. Over the years, I transitioned into ad operations and programmatic advertising, combining analytical thinking with execution excellence.Tools: DV360, GAM, Programmatic Buying, Campaign Optimization, Audience Strategy.Open to opportunities in Programmatic Advertising and Ad Operations.Immediate joiner | Open to Middle East roles

Experience

1. Campaign Manager

   Times Internet

   Feb 2022 — Present · Noida, IN

   Managed ₹1.2 Cr+ worth of digital advertising campaigns across DV360, Google Ad Manager (GAM), andColombia, ensuring efficient budget utilization and timely delivery.Successfully executed Pan-India and International campaigns across USA, Canada, Europe, and MEENA,with solid knowledge of GDPR and CCPA compliance and data privacy best practices.Programmatic Advertising & Performance Marketing across Display, Video, CTV, and OTT environmentsDelivered end-to-end campaign management for both Branding and Performance-driven campaigns,covering setup, trafficking, targeting, bidding, pacing, optimization, and closure.Hands-on expertise in DV360, Google Ad Manager (GAM), and Colombia for campaign setup,trafficking, monitoring, and optimization.Reporting & performance analysis using Looker Studio, Advanced Excel, Moat, IAS, and DoubleVerifyCross-functional collaboration with sales, creative, tech, and product teams for seamless campaignexecution.Ad Operations Management including creative QA, tag implementation, troubleshooting, and deliveryassurance.Delivered strong client servicing and stakeholder management, proactively identifying requirements,resolving issues efficiently, and maintaining high client satisfaction.

Education

• Hindu Post Graduate College Ghazipur

  Bachelor of Arts - BA, Economics

  2004 — 2007

• Integral University, Lucknow, Uttar Pradesh

  Master of Business Administration (M.B.A.), Marketing

  2009 — 2011

• Govt Queens College Varanasi

  Higher secondary Education, Maths

  2002 — 2004

Skills

• • Handling Customer Queries & Grievances and Providing Adequate Remedial Measure
• • Managing the Visa Process in a Manner That Exceeds Customer Expectation.
• • Maintaining Relationship to the Customer During Their Trip.
• • Keeping Records of All the Interactions with the Customers.