Yasin Shaikh

About Yasin Shaikh

With over 15 years in hospitality, currently serving as Director of Revenue & Marketing at Radisson, leading the integration of revenue, sales, and marketing to advance total commercial performance. Expertise spans digital marketing, strategic pricing, and distribution models to enhance RevPAR and GOP margins while fostering team collaboration for agile execution. Focused on data-driven strategies, the role emphasizes aligning departmental KPIs with business objectives and building strategic partnerships to expand market share. A results-oriented professional committed to optimizing profitability through innovative marketing, cross-functional collaboration, and mentoring teams for long-term success.

Experience

1. Director of Revenue and Marketing

   Radisson

   Apr 2023 — Present

   Spearhead the integration of revenue, sales, and marketing functions to drive total commercial performance.Develop strategic pricing and distribution models to enhance RevPAR and GOP margins.Lead data-driven digital marketing initiatives including SEO, SEM, content, and social media, significantly improving direct bookings and brand engagement.Align departmental KPIs with business goals and mentor a cross-functional team for agile execution.Conduct regular forecast reviews and implement corrective action plans with department heads and GM.Build strategic partnerships and alliances to expand market share in key segments.

Education

• Lord's Universal college of Hotel Management

  Bachelor's degree, Hotel, Motel, and Restaurant Management

  2007 — 2010

• Clara's college of commerce

  HSC, E-Commerce

  2005 — 2007